With few exceptions, the publishing/distribution people have made most of the money while the artists get the crumbs off the table.
For every rich star there are hundreds, perhaps thousands that never made a living off their recordings.
When our band was being courted by Motown, we made some money being the opening act at concerts, but the deal Motown was offering was typical at the time.
Negotiations fell off when our management wanted 2.5 cents a record minimum and Motown didn't want to pay more than 2 cents a record. Out of our royalties Motown was to deduct inflated recording costs, inflated distribution costs, and inflated promotional costs. Our management figured we would have to sell a million copies of our first LP to end up not owing Motown money. In the late 1960s it was difficult to sell a million copies.
Motown also wanted publishing rights to all our songs, which meant they got paid for our songs on every record they sold.
Well Motown quit talking to us, and hired their second choice, "The Sunliners", But Motown wants to own the band's name so they could hire or fire anyone they want, and so that they could have 2 to 4 bands with the same name touring the country, maximizing Motown's profits while paying the cover bands union scale. So the Sunliners changed their name to "Rare Earth".
Well the bright side of the story is that since I became a 'never was' I don't have to worry about being a 'has-been'.
This is why throughout the history of records, there have been so many one-hit wonders or one-CD wonders. The artists didn't make enough to pay the record company back, and never got a cent of their royalties. If they wanted to try again with a second recording, they would have to pay their debt first, if not the Label just writes it off as a tax deduction.
Of course there are unexpected releases that in today's language 'go viral' and make money for both the Label and the Artist. In that situation, the Artist has better bargaining power for their next record and gets a much better deal. They become the Elvis Presley, Paul McCartney, Nicki Minaj, Aretha Franklin, Mick Jagger, Mariah Carey type stars who stroll out of their limos on the red carpet while their bank account is over the top.
So why would it be any different with streaming? The gatekeepers keep the money, the artist does it for the love.
For me, most of my life has been playing music live to an appreciative audience and getting paid a livable wage for my efforts. I don't punch a clock. I don't say
I HAVE to go to work today but instead say
I GET to go to work today "A man is a success if he gets up in the morning and gets to bed at night, and in between he does what he wants to do." -Bob Dylan, singer-songwriter
In that case, I'm a success. I'm not rich by anybody's standards, I live modestly but I don't punch a clock or answer to some faceless corporate boss. I profit from my successes, and learn from my mistakes. What I do is more like foraging than work. I enjoy music, I enjoy making music, I enjoy playing music, so I guess without a single record success, I'm still 'living the dream'.
If you play music and want to make some money, if you are any good at it, odds are you will make more money playing live than recording anything at all.
Insights and incites by Notes