I heard someone say at a songwriting event... might have been our very own David Snyder .. that Nashville was looking for the short songs again. Many writers have a hard time writing anything complete, that's less than 2:30 total. It takes much thought and a bit of expertise to tell a story in that time length.
This gives me hope! As a jingle writer about 90% of what I write has to be in 30 seconds, not just the tag, the WHOLE concept! On on more rare occasions I get 60 seconds and I even end up putting in a bridge and or key change! I thought I was in this terrible habit of a verse being 30 seconds, chorus 30 seconds...you get the idea. Maybe I can use that to my advantage!
BUT.... if you still have any 45's from the 60's.... pull them out and look at the song lengths.... many of them were in that magical 2:30 to 2:45 area and varied by only a few seconds one way of the other.... and I'm talking about the big #1 hits we all (us older folks anyway) grew up listening to on the radio. Almost nothing back then ran much past 3 minutes and when Hey Jude came out running over 7 minutes, that was a wall breaker.
Great to know! It's so cool to hear these observations. Thanks!