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I'd say a "must have," especially for up and coming and/or established bands with killer stage performances, would be one or more music videos suitable for You Tube or preferably, a dedicated web site. It is amazing how few want to go there. So they leave it to the Grateful Dead, George Strait, Miley Cyrus, Elvis, and the few who are fortunate enough to have professional management. Just go to You Tube and see for yourselves. Those stars who use videos well know the power of motion pictures.
Along with acting as the teaser, the sites also contain booking and tour information, fan club contact, bios and photos, and a few other things that develop a personal touch that can build a fan base.
It's not just the individual effort. Groups have found that if they "affiliate," they can use that power to deliver shows to popular venues by rotating locations.
Just to throw one out, I'd say the genre was singer/songwriter and the appropriate venues might be hipster coffee shops. There's a ton of them.


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Originally Posted By: Janice & Bud
We've never promoted our music beyond placing our catalog on Songtradr.
Bud

Hi Bud,
something I didn't find on their page: is Songtradr's use non-exclusive, means you're free to sell your songs also somewhere else?


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Originally Posted By: B.D.Thomas
Originally Posted By: Janice & Bud
We've never promoted our music beyond placing our catalog on Songtradr.
Bud

Hi Bud,
something I didn't find on their page: is Songtradr's use non-exclusive, means you're free to sell your songs also somewhere else?


Completely non-exclusive. Do with it as you see fit even if it has been licensed via ST.

Bud

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Originally Posted By: justanoldmuso
maybe a stoopid question, cos ive never promoed my crazy songs...but yonks ago in england rockers n' other genres
would take their newly minted demos/songs to their local commercial radio stations n' see if they could get a break and a wider audience that way.

thats how some groups went from unkmowns to being big names.
isnt this a option today ? or maybe i'm being naive cos the worlds v different today.

happiness.

om


If that ever did work back in the day, it was a fluke even then. These days you are not getting on commercial radio without the backing of a major labels. No how. No way. Ain't gonna happen without Divine intervention.


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Originally Posted By: Byron Dickens
Originally Posted By: justanoldmuso
maybe a stoopid question, cos ive never promoed my crazy songs...but yonks ago in england rockers n' other genres
would take their newly minted demos/songs to their local commercial radio stations n' see if they could get a break and a wider audience that way.

thats how some groups went from unkmowns to being big names.
isnt this a option today ? or maybe i'm being naive cos the worlds v different today.

happiness.

om


If that ever did work back in the day, it was a fluke even then. These days you are not getting on commercial radio without the backing of a major labels. No how. No way. Ain't gonna happen without Divine intervention.


Yep, it’s all focus groups and major payola (spelled a d v e r t i z i n g) from the big labels these days.

BTW, as Dick Clark often pointed it, payola has never been illegal. The only crime was income tax evasion. The Payola Scandal was the perception that the system wasn’t fair. That perception=reality wasn’t the issue.


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Originally Posted By: Byron Dickens
Originally Posted By: justanoldmuso
...take their newly minted demos/songs to their local commercial radio stations...


If that ever did work back in the day, it was a fluke even then. These days you are not getting on commercial radio without the backing of a major labels. No how. No way. Ain't gonna happen without Divine intervention.

FWIW, in the UK at present the BBC have an "Introducing" shown on some(?) of their local radio stations, where they play music from local newcomers. Whether it works to increase the presence of the musicians, I couldn't say, but at least it's something.

Whether any/many of our commercial stations do similar, I couldn't say.


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Byron/All.

re your response to my post.

i dont know if one can be definitive. if that's true how did a young unknown canadian lad bieber do it ? All I can say re Mikes comments is what a sad state of affairs for young unknowns. but maybe there IS hope ie re gordons comments.

Frankly, I like a happy little life with my wife. ok so we aint rich with mansions n' rollers but at least our life isnt crazy. We are just normal overtaxed middle class people.
anyway having had the benefit of input from some v nice music biz insiders, in my travels working and living all over the world..I have no desire for that life. ive been told the negatives.

However it does make me sad when i hear the great diversity of talent on the pg showcase which prolly the wider public aint aware of and then listen to the top 20 on the commercial charts and just shake my head. i only hear the occasional chart song that cranks me up. Maybe I'm too biased towards the classics like frampton comes alive or cheap trick at budokan or acdc at castle donningtan or george benson live etc etc. as the old yorkshire saying goes 'cream n' junk often float to the top'.


happiness

om


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Well, I can say that we haven't done it in years, but it wasn't *that long ago we went to the 'local' commercial radio station with donuts, coffee, bought two weeks of small commercial time in a limited area ( for a benefit show we were doing), and simply asked if they had a way to squeeze a song or two of ours in once in a while, .. they said sure! .. and for about two months we were hearing ourselves on that station in the playlist, and the two weeks of commercials. Plus the show sold out. It was worth it for everyone.
We made money, the charity made more money and the venue had a full bar worth of profit plus got the location advertisement for free from our commercial (negotiate; we'll run commercials that mention you and fill the place with 500+ people, you give us a break on the rental, you keep the bar. Once they heard it was for a charity they gave us the place for free .. though we may have made more on a share of the bar <grin>).

I'd suspect it may still work in a smaller 'local' station, they do exist .. the important part is having a plan to sell yourself.
.. oh, and having a product to sell, probably should include that little tidbit

Last edited by rharv; 02/09/23 01:46 PM.

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Quote:
how did a young unknown canadian lad bieber do it ?


This can be looked up. It did not involve sending demos to radio stations.


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Great article! I completely agree that music videos are a must-have for any band or artist looking to promote their music online.

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Great article! I completely agree that music videos are a must-have for any band or artist looking to promote their music online. They provide a visual element that can really capture people's attention and help them connect with the music on a deeper level. Plus, as you mentioned, they're perfect for platforms like YouTube and can really help to build a fan base.
You can try services like https://streamingfamous.com/buy-spotify-plays/to promote your music. I also think that having a dedicated website is important. It gives fans a central place to go to find out more about the band, including tour dates, merchandise, and other information.

Last edited by edentargen; 03/06/23 09:42 AM.
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This WIRED article is not readable, it asks you to pay the subscription before you can read it.

Didn't read, don't care. Thanks for saving me the time from reading the crap on your website.

I would rather spend my time reading the posts written by the users of this forum.

I guess promoting music is the same thing. Make good music, create intriguing MVs, upload to YouTube, let people watch for free.

It's just a matter of time before you can gain your first 1,000 subcribers and 4,000 watched hours and begin to fly.


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Any new song requires promotion. Music marketing has become an integral part of a successful music career.

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Originally Posted By: MusicVillain
This WIRED article is not readable, it asks you to pay the subscription before you can read it.
Didn't read, don't care. Thanks for saving me the time from reading the crap on your website.
I would rather spend my time reading the posts written by the users of this forum.
I guess promoting music is the same thing. Make good music, create intriguing MVs, upload to YouTube, let people watch for free
It's just a matter of time before you can gain your first 1,000 subcribers and 4,000 watched hours and begin to fly.

You're attracting the spambot posters now...


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