this isn't just a musician thing, BTW... Bayer aspirin still gets a premium price for their product in spite of the fact that there are many off brands of competing generic aspirin.

But they advertise. Ads of that type perform the function called "product differentiation", in which they make the claim of being superior in some way (safer, more controlled, whatever)

1) People won't spend more to get the same quality.. but they WILL spend more for higher quality.

2) Most consumers don't know how to tell the difference.

3) it is a sad truth that most people simply accept what they're told

4) so start an ad campaign of product differentiation by telling the public you are better than the rest.

5) you DO advertise, right?

https://www.dropbox.com/sh/ey71h8ep047758h/AAC12jNM0Hz9Q8zsh5iDeqNHa?dl=0