It seems it is pretty simple. Nobody buys anything anymore, really, and why should they? There is no incentive.

Soon Spotify will be it and if your songs are good, I guess you stand just a good a chance as anyone.

Self promotion is the game now. It's all about social media, pure and simple.

Remember that Kim Kardashian's expensive book of selfies was one of the most popular books ever (and best-selling) not that long ago and that tells you about all you need to know.