There was s car named the Turnpike Cruiser...

Nobody today has likely even ever heard of it.

This car was supposed to make the Ford Motor Company competitve with General Motors sales.

The project was headed by a man named Jack Reith.

Reith insisted on doing the entire project only the way he saw it to be done.

He did not listen to the inputs of designers, engineers, marketing, advertising or sales.

He got Henry Ford II to give him literal carte blanche on the project by promising that Ford was going to bury GM with this new car.

He tried to gain on the competition by doing what he thought was exactly what the competition was doing. Well, he also figured that the way to go was to do even more of what he thought the competition was doing.

But what the competition was doing at the time was just as bad.

The Turnpike Cruiser was only on sale for one model year.

It was followed by the Edsel. Still the top honor for the largest amount of money ever lost on a single car in Detroit.

Jack Reith?

He got fired and later committed suicide.


--Mac

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