Regarding the loudness wars.....

The place where this is still evident (on occasion) is in TV commercials. Years ago everyone was wondering why TV commercials were so much louder than the program content of the TV show.

Quite simply, the advertisers wanted the commercial message to "stand out" and above the other things..... so they compressed the holy heck out of it to boost the levels.

I don't notice that as much now as I used to back in the day. The TV commercials that still do this tend to be the local yokel car dealer or mom and pop stores.


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