I think Ember well summed it up in her second paragraph.

If a vocal has soul then I'm in - for multiple genres. I could listen to some vocalists sing the proverbial telephone book and enjoy it. FWIW I tend to pay attention to the lyric only after a few bars of hearing what's happening with the vocal. If the heart/soul is there I can listen to a very average (but not "pitchy")singer and still enjoy it.

As far as pitching goes the only way we even approximate that is to throw some songs out at Songtradr and Crucial Music. Material that we've done because, well, it's what we want to do. If somebody else likes it or, heaven forbid, wanted to license it that's icing on the already fun cake. In reference to Herb's post I agree and so do a host of others that if you are "pitching" your material needs to be at the highest level of production that you can do or afford to outsource. Heck, just submitting a song that is several db's below today's "new normal" could cause a listener to hit the skip button rather than raising the volume.

And a huge two cents.

Bud

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