Originally Posted By: eddie1261
Isn't another way of not being forgotten to create something unforgettable?

But that's not the market that he's talking about.

He's talking about a breed of consumer that's bored, and is always seeking something new. So first and foremost, he suggests creating brand loyalty to you, the content provider. Not as a songwriter, or as a musician, but as someone who creates something to satiate the consumer's boredom. And preferably, that content is free and updated on a regular basis, so the consumer keeps coming back.

Then, when the branded content provider has something to sell, the consumer will purchase it out of loyalty to the brand. What that thing we're monetizing is actually secondary, so it could be an album or a brand of toilet paper.

-- David Cuny
My virtual singer development blog

Vocal control, you say. Never heard of it. Is that some kind of ProTools thing?