HOW I FINALLY DID IT:

1) Went to My Computer and double-clicked on my "UltraPAK" icon (G: on my computer)
2) Right clicked on THE WHITE SPACE--not on any icons--and clicked "New", then "Shortcut"
3) "Browsed" to the bbw64 icon
4) That made a Shortcut for it NOT on the Desktop, but on the UltraPAK opening screen where the other "Band In A Box" icon is.