While we're at it:

There are many good suggestions here and most of them probably work with quite a few people. Those who are not interested by one approach will get hooked by another. The professionals, once they have a few ideas, usually call their lady friend AIDA. AIDA stands for

1) Attention
2) Interest
3) Desire
4) Action

I have no problem with the current logo per se. Maybe it could be a bit freshened up. But I generally would leave it as it is in a general way. Many have seen it in advertisements and at music fairs. So it something familiar for many. Unless one has the brilliant idea for a catchy logo that works equally good in color and in black and white -- leave it alone. The logo doesn't sell, it is a mere object to recognize something. Or do you get interested to buy a Chevy when you see the sheared cross of the Chevrolet logo?

We have to attract attention. That leads us to define our target groups and their needs
  • Songwriters -- prototype new songs in different genres
  • Music school attendees -- practise musical sequences to master the instrument
  • Instrumentalists -- practise and learn band material
  • Singers -- more or less the same as instrumentalists
  • others?

When we have their attention we need them to get interested.
  • This is cool
  • Can I use it
  • it seems like a time saver
  • Easy access links to less than a minute videos
  • others?

Then they need to grow the desire to have the product.
  • This is cool
  • I need it
  • That's a time saver
  • My birthday, Easter, Christmas is near
  • I finally will sound great with this backing band.
  • others?

And finally the action: Call, if the line's busy: Call later, but do call.
  • Easy contact address, better than sales@at is bill@, george@, or sue@.
  • Print media: QR code to video. video needs clickable email or chat contact, even a clickable phone number
  • Electonic media: clickable links to video, email or chat contact, phone number
  • others?

So: I would generate an advertising envelope that can be filled with the appropriate content for the respective target group.

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