Hi Peter,

Targeted keywords work with google searches, but the point to remember is that the most common combinations of words attract the most advertisers. Google has a system whereby you bid a certain amount on a keyword and this determines how high up the search your advert appears. The more specific you can be with your choice of words, the more chance you have of appearing at the top of the list, without the cost being prohibitive.

For example, "DAW" would not be as effective as say "Professional DAW" or maybe "Inexpensive DAW".

The system works in much the same way for display ads. You can bid to target certain sites which you know your prospective customers are likely to visit, in addition to the cookie-based method which Bob has covered already.

Hope this helps and as Bob said, feel free to PM me if we can be of any help.

ROG.

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