Hi Will,
I e-mailed Bandlab with that same question when I downloaded Cakewalk some weeks ago.They replied stating that they have a comprehensive range of monetised products alongside Cakewalk,which presumably came as part of the acquisition deal when they took over the remains of the original vendor earlier this year.
The DAW is good as it is the core version of the flagship Platinum version without most of the 3rd party VSTs.


Dell Inspiron 5748
iPad Mini.
iRig HD2.
BIAB,RB 2019,Cakewalk,Auria Pro,Cubasis,Garageband,Sampletank.
Lots of VST,DXi and FabFilter Pro Bundle.
Amplitube,BIAS FX.
Behringer MS20 Monitors.
Several guitars.
Always trying to leave the audience wanting less.