Steve Jobs' marketing strategy was to get Apple Computers into schools if even at a dead loss. He realized the "future value" of building a huge and loyal customer base. We are seeing a generation of adults who were weaned on Apple and aren't about to change.

The result has been that Apple has held a monopoly on their hardware/software development making outside developers cautious to invest the required R&D time/money to develop anything for Apple Computers. Apple retains too much unfettered control.

I'm seeing a lot of Apple versions being shipped that I attribute to the "Jobs' Marketing Strategy".

When I shopped my first ever computer, I looked for the OS that had the most software available. At that time, Windows PCs had 10 times more software that I was interested in and the pricing was lower due, in part, to the "free market" cloning of IBM computers.

In this regard, Jobs shot himself in the foot. While IBM clones were being made in abundance worldwide, Apples were limited to a very limited production in Apple facilities where Jobs maintained tight ( probably to a paranoid degree ) control.

Donny

Donny

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