We did it by showing up at the college and talking with the team that ran the radio station.

Donuts/coffee can go a long way .. same thing happened with a couple commercial radio stations;
Buy advertising for a show you are doing (fairly affordable if you explain it is a benefit)
Bring coffee, donuts, band promo items and a CD (look like you are serious and have plans) .. within days we were riding around hearing our stuff on the airwaves.
A little schmoozing can go a long way smile


Make your sound your own!
.. I do not work here, but the benefits are still awesome