Normalize is a poor description for what it really does which it to bring the loudest peak only to the maximum level. If the rest of the track is low by comparison, normalization doesn't fix that.

Since all of my projects during lockdown fly in tracks from other studios, it depends if I'll use it or not.

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normalise all tracks to -12db. This gives me a point to start mixing without being too hot.

For pop music, that's not a bad approach.
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I know there are those who say this function shouldn’t even exist.

Yea, that's just silly.

I can see how those who haven't a clue will apply it to every track then wonder why their mixes are distorted and horrible. Normalize is a tool like anything else.

Craig's article is really good for the person who takes the time to digest it fully and understand everything he's trying to say.

Too often, Sweetwater articles are written by manufacturer's reps or so-called "sales engineers" (ha!) who haven't a clue.

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