While I admit that promotion has a great deal to do with it, especially in the short term, it isn't the entire story.

As I age myself, I play music for older people and I observe what old people react to.

I often wonder why some songs like "Old Time Rock And Roll" immediately fill the dance floor while other Bob Seger songs do not. Surely they were promoted as much.

Same goes for Elvis Presley, The Beatles, Michael Jackson, Led Zeppelin, Roy Orbison, The Rascals, Wilson Pickett, and just about any artist or group out there. Why do some songs stand up to the test of time and others do not?

What is it about "In The Mood" that works on the Baby Boomer generation even though it was the music of their parents??? "Perdido" which is a better song at about the same feel and tempo doesn't work as well, and "Corner Pocket" which is even better gets minimal recognition.

As I said before, if anyone could definitely figure out what will make the public embrace a song, they could go into the consulting business and make tons of money. Every record company executive in the world would pay big money to know which songs will succeed and which ones will bomb.

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