Originally Posted By: alan S.
I guess it shows that in spite of the net being a great way for a smaller unknown act to get exposure, the big promotion/advertising budgets that follow the big stars across all the media is still making the difference.

People seem to home in on what they know best or have heard about from other sources when faced with the 'option anxiety' of apparently limitless choice. This also might be due to the fact that so many lesser known acts tend to follow the formulas of the big stars anyway so that the choice is really about a bunch of clones or the 'real thing' in many cases.

If you add to that the consideration that far from being the 'real thing' today's big stars are themselves largely manufactured clones sticking to tried and tested routines then you're left with the feeling that what we have now is more media but less actual diversity.

Alan


very astute observation, and well said, Alan! I'm hoping that that what you just said about diversity is the game changer that helps indie music promoted online by the little guy.

Whereas the big acts are indeed formulaic clones of each other, there are some really unique acts gearing up in the wings (has anybody else noticed how much new music contains an accordion?), and now you don't have to be a search engine wizard to find them anymore.

A variety of sites for bands have gotten big enough that they've attracted large numbers of indie artists. People who used to search record stores for interesting new artists now have a much easier time finding them. They may not know it yet, but the system is finally in place.

https://www.dropbox.com/sh/ey71h8ep047758h/AAC12jNM0Hz9Q8zsh5iDeqNHa?dl=0