Some of us flatulent old-timers remember when PGM's catalogue had absolutely no blank (white) space and read like a Joe Sugerman (JS&A) ad. Tiny print, too many superlatives, etc. (nobody had more superlative adjectives than Hurter's Sporting Goods Catalogue). A very eye-tiring read.

There may have been a time when such "super-hype" was necessary but we have a very successful, proven product in BIAB. We should merely need to nudge it along the path, not whack down the bushes that tend to obscure a proven trail.

A commercial artist friend told me it's what you DON'T show/say that captures the most attention. Great advice.

Addendumb:

Bob Carver (Phase Linear Corporation) loved techno-speak. Such gems as "Sonic Holography" and "Ambience Synthesis" etc.

Greg Mackie's Copy Writer was Ron Koliha, father of "Balls to the wall!" and similar catch phrases used in Greg's literature.

Donny

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BIAB 2021 w/current updates.