Originally Posted By: VideoTrack

It is my personal belief that the product could be more widely recognized in the industry if it were given a more positive and suitable product title. It does have a 'computer game' sound about it. That name might have worked reasonably well 20 years ago, but doesn't offer appeal to the tech-savvy musicians of today.

However, the developers haven't identified with this and I personally feel this has impacted on their market saturation.

Several years ago Dr. Gannon posted a link to an article that showed the market share of many well known computer music software companies. At the time, many in the forum were surprised to see that PGMusic's numbers were much better than they expected. The product has become more powerful since then. Even then it was ahead of some very well known competitors. Cakewalk is one I recall.

For years products like Cubase and Cakewalk were packaged with hardware in order to get market penetration. To my knowledge, BIAB has never taken that route. The people who buy it are usually people who heard about it through an enthusiastic friend who owns it. (That's how I was introduced to BIAB)

In spite of the differences in marketing strategy, BIAB has done better than you might think. I'd like to see an updated version of that article.

https://www.dropbox.com/sh/ey71h8ep047758h/AAC12jNM0Hz9Q8zsh5iDeqNHa?dl=0