I could be wrong too. There's enough ambiguity in the article for both us to be wrong. It's all speculation about Songtradr's proprietary technologies.

Here is the complete statement from the article: " Songtradr is the only fully-automated, open music licensing marketplace in the world, with over 400,000 artists and catalogs from 190+ countries, developing real-time data intelligence, such as the utilization of streaming and social metadata to guide the licensing experience." followed by: <<< Songtradr’s data and technology infrastructure also allows Big Sync to match a brand’s target product audience with data-matched selections of music. Combining this data intelligence with our teams’ music supervision experience is a game changer and will provide our clients a more efficient and transparent service.”>>>


Also from the link you posted:


<<< About Songtradr
Songtradr connects artists to film, TV, brands and other media in a fully-automated, worldwide marketplace for music licensing. Music creators control their content and rights and have the ability to monetize their music through licensing to all forms of media, including distribution to all major streaming platforms. Using Songtradr’s proprietary technologies, music supervisors, brands, filmmakers and other creatives, can easily license music from a vast community of artists, bands, record labels and publishers. >>>



Lol, we are both stuck with the age old problem of definitions and interpretations. To me, fully-automated proprietary technologies to develop real-time data intelligence, such as the utilization of streaming and social metadata to guide the licensing experience appears Songtradr is using custom and proprietary algorithms and providing the 'data' to Big Sync. The stage in the merging of the two companies where "Combining this data intelligence with our teams’ music supervision." is the point the human element is added and human judgement assessment of the song begins.

To me, it appears the merger with Big Sync was for Songtradr to move into the 'human element' market. Just a guess and mere speculation on my part but there is no mention in the article of any live person intervening in Songtradr's 'fully-automated' selection process.

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