Please know I don't mean this as disrespect; but I'm sort of surprised that there is an article explaining this. lol.

What Roger and Bob have said seems like it would be common sense. I'm glad they've said it. We all know that common sense isn't all that common. Very cliche', yet very true.

What I see missing from just about every discussion though is how social media isn't just an artist thing. There are MANY fan groups that on there own become influencers. I have one daughter who is 22 and another who is just 14 that have a fan account that they started, got hacked, and had to restart. The newly made account already has a fairly impressive following. It's to the point where they have record companies approach THEM. They don't sing. They don't play instruments. They have a following about a band. When they give shout outs to other bands, that band get's noticed. Most people have NO clue how to work social media. Some kids do, obviously, and there is an advantage there. It's much more than being ON social media. It's growing a personal brand. Most people are on. Some are noticed...not by accident.

I say this because new artists can quickly build a following by reaching out to influencer accounts. In a relatively short period of time, they have people marketing FOR them. THAT is what the record companies like to see, obviously.

It's not about "how can we market this kid?" It's "how well is this kid marketed?" It's not a job interview on what you could maybe do; it's what you bring to the table already. Some kids have figured this out and hustle hard to build their brand. The record companies don't have to wonder WHO is willing to work. They know.

So, it doesn't surprise me in the least that with so many kids so active on social media; that the age might be slightly lower than in the last 20 years.

And let's not forget, parents, grand-parents, and family all follow these "kids" now as well. The get very involved. It's pretty cool actually.




Last edited by HearToLearn; 09/13/19 07:41 AM.
Chad (Hope that makes it easier)

TEMPO TANTRUM: What a lead singer has when they can't stay in time.