It becomes a bit of a "chicken or egg" conversation. The demographic with the most disposable income statistically is aged 35+ .... and yet they don't spend as much money on music as the younger audience.

Is that because A) they just aren't interested in music, or B) there isn't any music that they are interested in spending that disposable income on?

I'm of the opinion that it's the latter. What musicians buy re: keyboards, guitars & such is a sidebar conversation to my point - I'm speaking of consumers, of fans .. not creators. Companies like Roland follow trends just like every other company. I still believe it's less of an issue of there not being interest in music with an "older" appeal, it's that there is such a lack of it available that the older demographic doesn't waste their money on music they won't like - which skews the statistics.

BTW, I'm not talking about classic rock vs. EDM, or anything like that. I think modern styles of music could appeal to older audiences as well. It's SUBJECT MATTER that is the problem. As an example, a man my age (or even 10-20 years younger) doesn't have much interest in hearing Taylor Swift sing a song about writing a note to her boyfriend and leaving it in his locker in high school.

Release music with intelligent lyrics, that deal with real life, adult experiences....it will sell to an older audience even if its rap, hip-hop, metal, alternative, country, etc. That's my opinion, and what I would love to see a record label take a chance on.

http://www.rogerbrownsongs.com
http://www.nashvillesongwriters.com/roger-brown