The views don't matter as much as how many people want to advertise on the channel. A guy in North Carolina, between Twitch and Youtube advertising, made $56 million in 2022. He is 26 years old. He has 208 million followers. Mary Spender has 698k. Impressive, but not 208 million. It matters how long the viewers watch and how high scaled the advertiser are.

I watch the scambaiters a lot. One of them, with 6.74 million subscribers, made $1.9 million in 2022.

You can make a very good living on Youtube and Twitch, particularly when you do product endorsements, have a patreon account to serve as a tip jar, sell merchandise... Mary Spender would be the last person I pull out as an example. Her videos are as boring as white painted walls. Beato has 3.77 million subs. He is popular enough to make a comfortable living just giving his opinion as to why songs are great.

The purely instructional channels are typically unwatchable, but they must be lucrative because most of the people doing them use it to hawk their instructional videos, show off their millions of dollars worth of gear but never seem to have a band or actually play.

So it isn't the medium. It's the content. I don't need some nobody nothing wannabe guitar player trying to teach me. I'd rather watch a scambaiter get the best of a scammer and endure the ad for Guardio or Aura than a guitar player I never heard of do little more than recite what he read out of a book. The bigger concern they should all have right now is Google owned Youtube's draconian anti ad blocker campaign. Unless people want to remove their ad blockers viewership will like decrease. I'd rather not watch Youtube than let some multi gajillion dollar monopoly like Google and Youtube FORCE me to watch ads. I can't use the word I would like to say to them, but it rhymes with truck.