Originally Posted by justanoldmuso
just some ideas from a previous life in strategic tech marketing.
think ACED IT.
i feel bb/rb will continue to be around and a success long term if....the products are...

A = accessible
C = cheap and address the latest contemporary trends.
E = exciting to use
D = a disruptor in the market ...
I = innovative
T = tremendously easy to use.

om 🇨🇦🇨🇦 🇬🇧🇬🇧

om, thanks for the thoughtful reply. I never heard of ACED IT before. I think this very much applies here.

I'm thinking we should have had a section specifically dedicated to marketing; perhaps titled
Marketing in the 21st Century to 21st Century Musicians or similar.

Any interest in writing 1 or 2 pages on the subject for when/if we update the paper?

Here is what the Harvard Business Review has to say about this.
https://hbr.org/2021/07/how-to-design-an-ai-marketing-strategy

Attached Files (Click to download or enlarge) (Only available when you are logged in)
Marketing Image.jpg (105.94 KB, 522 downloads)
https://soundcloud.com/user-646279677
BiaB 2025 Windows
For me there’s no better place in the band than to have one leg in the harmony world and the other in the percussive. Thank you Paul Tutmarc and Leo Fender.