Originally Posted by Jim Fogle
Originally Posted by Mike Halloran
Unless one is touring and has a merch table or is so big that they can get into Target or Walmart, how are albums of any kind relevant anymore?
Christmas or birthday gifts for family and friends. Singing group or vocal soloist has a set list of songs they perform in public.

I wasn’t asking about vanity projects. I have a nice business doing those and bought BIAB specifically to get my costs down so that I could offer a more attractive price while doing less work — one of the best decisions I ever made.

Point of sale for church and school groups is the same as a band having a merch table — it supports performance.

All this talk of concept CDs — for whom? What’s the audience and how does anyone intend to reach them? Sure, you can put it out on YouTube, Apple Music etc, but how do you drive anyone to listen and buy?

I have a client who’s spent $10K (not with me) and in the hole for the same amount to myself and others on an album with a ‘concept” that only he understands. Now he wants me to distribute it — how? The album is dead and the music industry is song based, these days. Since he no longer performs and hasn’t had a release since 1990 when we were touring and it was for the merch table, there’s no avenue, no audience except for 10s of fans in the US and Europe. Yea, I can run off CDs and maybe sell 50 or 75 while giving away an equal number. I’ll never see a dime and the tracking studios will have to be content with 50¢ on the dollar that they’ve received except mine as I have never been paid for any of this. Oh yea, he doesn’t do social media.

I’ll get some traction on a few of the songs but he keeps insisting that it be released as an album. Since he has no money for a PR campaign, the best I can do is wish him luck.


BIAB 2025 Audiophile Mac
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