One thing I'd add that helped a friend of mine get a serious visibility boost (without going down the fake play/follower route) is using a growth tool like
DNOXSMM.
It's not your usual "buy streams" spam, what's cool about DNOXSMM is that it offers targeted social growth for platforms like Spotify, YouTube, and even TikTok, but with a focus on real engagement and niche targeting. Think of it as a way to amplify what you're already doing, like if you drop a new track or music video, this helps more people actually see it.
Especially useful for indie artists trying to build an audience without major label money or marketing teams. It's helped people get over that initial visibility wall and start building a fanbase with real traction.