i especially liked harvey's suggestion about a press kit. that's your 'storefront' and may cost you some serious loonies (bux, pesos, lire, quid, rubles). it's something best done by experienced professionals.

one outstanding press kit that made an indelible impression on me was made to look like money. the business card looked and felt like a folded US 50-dollar bill. i never saw anyone who could resist opening it to see if it was real and, after all, that's what you want to happen, right. such a press kit has phenomenal 'staying power' meaning they will remember you for a long while.