Oren - To my everlasting shame, I've actually done work for the advertising industry. On the wall of one office was the mantra "If you say something often enough it becomes true".

Rob - In the days before CD, the British Broadcasting Corporation wouldn't accept material on audio cassette because of quality issues. We had a guy come to us with some music which he only had on cassette and which the BBC had refused. We ran it through a noise-gate to keep the intro clean and then onto the Revox reel to reel. The BBC accepted the reel without question. All I'm saying is that sometimes we only see in straight lines.

I'm a great believer in that the end product is what counts. We have a Neuman U87, but we sometimes record vocals with an SM57. Why? Because it sounds right on that particular voice. I think we should all dare to use our ears in preference to running with the pack.

Thanks to both of you for your lively input.

ROG.

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