Gene-I listen to many guitar players. The things that I have learned are-
Use a good PA-gives a nice natural stereo sound-if you can't do that a stereo pedal.
A chorus pedal/phase shift/reverb/
With these simple things you should be able to get the sound you are looking for.
For me I find after a while I get tired of those effects. I'm leaning towards a nice warm acoustic sound which comes from a great guitar.