Originally Posted By: Mac
Oh, that explains it clearly.

You are in Sales and I am in Engineering.

relax,


--Mac


Actually, I am an engineer (structural). Also 'marketing' is NOT sales. Marketing is about the whole business seen from the point of view of its final result, that is, from the customer's point of view. It is about designing a product (in this case software) so that it is attuned to the user's needs. It is also about pricing, communication, support and distribution to inform, motivate and service the market. That is why the feedback that I was trying to provide is so important!

I'll agree that it is a common misconception that marketing is only sales but I am sure that Kalie would agree with me.

I suppose the popularity of antivirus programs varies depending on whether it is a home computer or one in a business environment, which mine are. It also varies in different parts of the world. Plus it depends on which survey you look at. This is the latest one I have seen for worldwide but I prefer to do my own surveys amongst our own customers because that is true marketing.

Detailed market share statistics:
•Avast - 17.4% worldwide market share
•Microsoft - 13.2% worldwide market share
•ESET - 11.1% worldwide market share
•Symantec - 10.3% worldwide market share

In Australia and S.E.Asia our customer's usage is very high for single PC users (Servers are different) and that is why we submit our products. And that is why I use Norton Antivirus so that I have the same experience as my customers.

However, since I seem to be only the second person with the problem, judging by the forum, I did wonder if it is because I use Audiophile on an external hard drive. What do you think?

Grah Jive Talk
"Don't worry baby, they'll swing their arses off."