I guess it shows that in spite of the net being a great way for a smaller unknown act to get exposure, the big promotion/advertising budgets that follow the big stars across all the media is still making the difference.

People seem to home in on what they know best or have heard about from other sources when faced with the 'option anxiety' of apparently limitless choice. This also might be due to the fact that so many lesser known acts tend to follow the formulas of the big stars anyway so that the choice is really about a bunch of clones or the 'real thing' in many cases.

If you add to that the consideration that far from being the 'real thing' today's big stars are themselves largely manufactured clones sticking to tried and tested routines then you're left with the feeling that what we have now is more media but less actual diversity.

Alan