Originally Posted By: Guitarhacker
If you play live anywhere, you need to sell merchandise. (snip) There was quite a few nights when I walked out of a club having made good money playing 4 sets and having made even more than that from selling shirts and bumper stickers.



There are a lot of different opinions about how to manage a music endeavor, and what you are advocating is not universally accepted ... especially among those who see music more as art than commerce...

but once you consider music as a business, its hard to ignore the significant additional revenue that can be generated by merch. Consider all the spinoff sales of toys, endorsements, costumes etc from just one Star Wars movie.

Once you get the public's attention, it doesn't hurt to ask them to buy into your endeavor. As long as they're free to say NO, you have a no-pressure opportunity, and there will always be some people who are willing to spend money in order to be a part of your success.