Peter, about the logo. This is not original to me, of course. Many have suggested that you revert to the much cooler-looking "BIAB guy" as opposed to the decidedly dated present logo. If someone could do that as a mockup everybody would see what we mean. (It's beyond my graphics capability.)
Respectfully,
Richard
"My primary musical instrument is the personal computer."
I don't think a video testimonial will help unless it is made by a "Tommy Emmanuel".
For my example I have selected one of the best of several not too good videos I've found. But this example shows in a simple way how to use BIAB.
Make a good video with several scenes: 1. Somebody plays a tune without a backing track. 2. That somebody shows how he or she made the backing track. 3. Somebody uses this exact backing track.
Properties: A. The "Somebody" must have a temperament that is not addicted to Valium. B. The making of a backing track must include several, but not too many, variants.
The reason I put in a QR code: Way too many people have a smart phone with the ability to do the "typing".
Peter, A couple of years ago I pointed you to the graphic design school of a Uni or college in Vancouver. The students there will work for a fee to update your overall logo and graphic design, to include the work in their portfolio. You might find one that is both a musician and graphic designer and pay them with product.
>>> Peter I would be happy to do a video testimonial how BIAB changed my musical life. I'm good with audio but very inexperienced with video. If you decide to do this, some requirements/specs/suggestions would be welcomed.
Thanks Matt, that would be much appreciated. Yes, we would provide you with some specs before you start. Here's one from Presonus, where they have Studio One Champions, which are testimonials (mainly written, but some video)
You could model your video after this one, of course we would might add the flashy intro, but the basic video is just a one-sided interview where the guy is explaining who he is, and how he uses Studio One.
FWIW-I think that Peter's original post covers everything but is too cluttered. I like the other two but they are too sparse. My thought is to use a sparse one but have drop down menus, something like what can Band-in-a-Box do, what are RealTracks & Super MIDI Tracks, customer comments, videos (linked to PGMusic video index), etc. This would have a sparse intro but with links to everything in Peter's add.
Just my thoughts.
Principal: Your child always causes trouble in school. Me: My child causes trouble at home, do I ever call you?
64 bit Win 10 Pro, the latest BiaB/RB, Roland Octa-Capture audio interface, a ton of software/hardware
John Ford, yes, that is the one I had in mind. I thought that it had been used for BIAB for a time, though. If it's exclusive to that product, "never mind."
"My primary musical instrument is the personal computer."
Very few companies use any kind of "mascot" or "emblem" these days. Logos are generally all about the product name in some kind of cool font. There may be a "generic graphic" behind... but there is seldom an emblem. The Pro Tools "look" comes to mind... or Presonus Studio One...
I took a direct marketing mail order course back in the 1990s when I started selling BiaB styles.
I remember that there were a few approaches to advertising, among them
Looking 'hip' like everyone else
The contrarian approach, looking different from everyone else
The retro approach
Luxurious look
Beautiful models
Celebrity endorsements
and a few others that I'll probably think of as soon as I click "Submit".
They couldn't tell what would work best for your product, but they offered a lot of food for thought about the subject. What is your audience? What is going to get their attention? Will looking like everybody else get their attention or get it ignored? Is it a predominantly male or female audience? This can go on and on and on and there were never any answers, because there is no definitive answer.
The thing it illustrated was to think about your intended audience. What kind of people are they? What will appeal to them?
The ad with a cowboy riding a bull appeals to a much different audience than a guy in a tux getting out of a luxury car in front of a mansion. Two young women grinning and sipping drinks with umbrellas in them appeals to a different audience than two young women in gym clothes sweating while they are exercising.
I'm not about to tell Peter what will work for his company, but if I knew for sure, I'd definitely share it.
In the old mail-order days, it was simpler to see what worked. Add some different codes to different ads or in different magazines (slight variation of the addressee, or Department #___, etc.) so you can measure which ad pulls better.
I did that with the same ad in different magazines and found which magazines my little classified ad worked better with than others.
Now you have to do other things to test the ad. Different URLs? Different codes for the same special offer? And so on.
I think this thread shows our loyalty to the BiaB community and our willingness to help it grow. That says a lot about PG Music and our BiaB 'family'. And I like what it says.
I guess I am the only guy here how does not take or have the time to read magazines, too busy arranging music with BIAB for upcoming gigs. Although I include "lol" I am very serious. LOL
Some of us flatulent old-timers remember when PGM's catalogue had absolutely no blank (white) space and read like a Joe Sugerman (JS&A) ad. Tiny print, too many superlatives, etc. (nobody had more superlative adjectives than Hurter's Sporting Goods Catalogue). A very eye-tiring read.
There may have been a time when such "super-hype" was necessary but we have a very successful, proven product in BIAB. We should merely need to nudge it along the path, not whack down the bushes that tend to obscure a proven trail.
A commercial artist friend told me it's what you DON'T show/say that captures the most attention. Great advice.
Addendumb:
Bob Carver (Phase Linear Corporation) loved techno-speak. Such gems as "Sonic Holography" and "Ambience Synthesis" etc.
Greg Mackie's Copy Writer was Ron Koliha, father of "Balls to the wall!" and similar catch phrases used in Greg's literature.
Very few companies use any kind of "mascot" or "emblem" these days. Logos are generally all about the product name in some kind of cool font. There may be a "generic graphic" behind... but there is seldom an emblem. The Pro Tools "look" comes to mind... or Presonus Studio One...
Agreed, Floyd.
I spent a lot of Loonies trying to perfect a logo until Greg Mackie saw my efforts and blew me out of the water with: "Use a nice, unforgettable font, Don!"
I was importing electronic component parts (for Mackie and every major Consumer Electronics OEM in the US) at the time and Asian/Asean (Pacific Rim) businessmen put a lot of importance on your business cards, your storefront. I was working out of a spare bedroom and projected a HUGE Corporate image, totally without deception.
If imitation/copying is the sincerest form of flattery, I should be elated. I soon began seeing knock-offs of my card.
Advertising is 1% product and 99% hype, as I see it.
This is a forum of VERY creative people... How about we try some logos?
That's pretty cool Floyd! I considered suggesting a PG-sponsored contest...Design Our Logo! But they would really be better served hiring a professional designer for something so important!
Band-in-a-Box 2026 for Windows Special Offers End Tomorrow (January 15th, 2026) at 11:59 PM PST!
Time really is running out! Save up to 50% on Band-in-a-Box® 2026 for Windows® upgrades and receive a FREE Bonus PAK—only when you order by 11:59 PM PST on Thursday, January 15, 2026!
We've added many major new features and new content in a redesigned Band-in-a-Box® 2026 for Windows®!
Version 2026 introduces a modernized GUI redesign across the program, with updated toolbars, refreshed windows, smoother workflows, and a new Dark Mode option. There’s also a new side toolbar for quicker access to commonly used windows, and the new Multi-View feature lets you arrange multiple windows as layered panels without overlap, making it easier to customize your workspace.
Another exciting new addition is the new AI-Notes feature, which can transcribe polyphonic audio into MIDI. You can view the results in notation or play them back as MIDI, and choose whether to process an entire track or focus on specific parts like drums, bass, guitars/piano, or vocals. There's over 100 new features in Band-in-a-Box® 2026 for Windows®.
There's an amazing collection of new content too, including 202 RealTracks, new RealStyles, MIDI SuperTracks, Instrumental Studies, “Songs with Vocals” Artist Performance Sets, Playable RealTracks Set 5, two RealDrums Stems sets, XPro Styles PAK 10, Xtra Styles PAK 21, and much more!
Upgrade your Band-in-a-Box for Windows to save up to 50% on most Band-in-a-Box® 2026 upgrade packages!
Plus, when you order your Band-in-a-Box® 2026 upgrade during our special, you'll receive a Free Bonus PAK of exciting new add-ons.
If you need any help deciding which package is the best option for you, just let us know. We are here to help!
Band-in-a-Box® 2026 for Windows® Special Offers Extended Until January 15, 2026!
Good news! You still have time to upgrade to the latest version of Band-in-a-Box® for Windows® and save. Our Band-in-a-Box® 2026 for Windows® special now runs through January 15, 2025!
We've packed Band-in-a-Box® 2026 with major new features, enhancements, and an incredible lineup of new content! The program now sports a sleek, modern GUI redesign across the entire interface, including updated toolbars, refreshed windows, smoother workflows, a new dark mode option, and more. The brand-new side toolbar provides quicker access to key windows, while the new Multi-View feature lets you arrange multiple windows as layered panels without overlap, creating a flexible, clutter-free workspace. We have an amazing new “AI-Notes” feature. This transcribes polyphonic audio into MIDI so you can view it in notation or play it back as MIDI. You can process an entire track (all pitched instruments and drums) or focus on individual parts like drums, bass, guitars/piano, or vocals. There's an amazing collection of new content too, including 202 RealTracks, new RealStyles, MIDI SuperTracks, Instrumental Studies, “Songs with Vocals” Artist Performance Sets, Playable RealTracks Set 5, two RealDrums Stems sets, XPro Styles PAK 10, Xtra Styles PAK 21, and much more!
There are over 100 new features in Band-in-a-Box® 2026 for Windows®.
When you order purchase Band-in-a-Box® 2026 before 11:59 PM PST on January 15th, you'll also receive a Free Bonus PAK packed with exciting new add-ons.
Upgrade to Band-in-a-Box® 2026 for Windows® today! Check out the Band-in-a-Box® packages page for all the purchase options available.
Band-in-a-Box 2026 Video: The Newly Designed Piano Roll Window
In this video, we explore the updated Piano Roll, complete with a modernized look and exciting new features. You’ll see new filtering options that make it easy to focus on specific note groups, smoother and more intuitive note entry and editing, and enhanced options for zooming, looping, and more.
Band-in-a-Box 2026 Video: AI Stems & Notes - split polyphonic audio into instruments and transcribe
This video demonstrates how to use the new AI-Notes feature together with the AI-Stems splitter, allowing you to select an audio file and have it separated into individual stems while transcribing each one to its own MIDI track. AI-Notes converts polyphonic audio—either full mixes or individual instruments—into MIDI that you can view in notation or play back instantly.
Bonus PAK and 49-PAK for Band-in-a-Box® 2026 for Windows®
With your version 2026 for Windows Pro, MegaPAK, UltraPAK, UltraPAK+, Audiophile Edition or PlusPAK purchase, we'll include a Bonus PAK full of great new Add-ons for FREE! Or upgrade to the 2026 49-PAK for only $49 to receive even more NEW Add-ons including 20 additional RealTracks!
These PAKs are loaded with additional add-ons to supercharge your Band-in-a-Box®!
This Free Bonus PAK includes:
The 2026 RealCombos Booster PAK:
-For Pro customers, this includes 27 new RealTracks and 23 new RealStyles.
-For MegaPAK customers, this includes 25 new RealTracks and 23 new RealStyles.
-For UltraPAK customers, this includes 12 new RealStyles.
MIDI Styles Set 92: Look Ma! More MIDI 15: Latin Jazz
MIDI SuperTracks Set 46: Piano & Organ
Instrumental Studies Set 24: Groovin' Blues Soloing
Artist Performance Set 19: Songs with Vocals 9
Playable RealTracks Set 5
RealDrums Stems Set 9: Cool Brushes
SynthMaster Sounds Set 1 (with audio demos)
Android Band-in-a-Box® App (included)
Looking for more great add-ons, then upgrade to the 2026 49-PAK for just $49 and you'll get:
20 Bonus Unreleased RealTracks and RealDrums with 20 RealStyle.
FLAC Files (lossless audio files) for the 20 Bonus Unreleased RealTracks and RealDrums
MIDI Styles Set 93: Look Ma! More MIDI 16: SynthMaster
MIDI SuperTracks Set 47: More SynthMaster
Instrumental Studies 25 - Soul Jazz Guitar Soloing
Artist Performance Set 20: Songs with Vocals 10
RealDrums Stems Set 10: Groovin' Sticks
SynthMaster Sounds & Styles Set 2 (sounds & styles with audio demos)
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