))) Obviously, the original ad is to show that users love BIAB.

Correct. It is intended as a simple ad, with a small message. The message is in the center, and it is the small paragraph that tells you what BiaB is. The other message is that customers love it, and it sounds like musicians.

People here who have commented that they thought they were supposed to read the entire background are a surprise to us. But it would be worth us redoing the colors and contrast of the various areas to clarify things.

))) All the praise crowds out the most important info, namely, real instruments low price at entry, and 30 day fund return policy, as well as Realband being a DAW and included free of charge. Maybe just a colour change to highlight the important info and a subtle light blue or green for the unformatted comments.

Good point. Thanks Chris. At previous times, we had a fainter background color, and that worked better. So we can change that.

The purpose of the background quotes are not to be read, but just to be background wallpaper. Lots of ads do that, including modern ones that have used top ad agencies.

http://s133.photobucket.com/user/anya678/media/task-11-10/illustrations/12-typography-based-print-ads-10.jpg.html

http://www.entheosweb.com/images/typography/ideas/tips_clip_image007.jpg

Have Fun!
Peter Gannon
PG Music Inc.