Peter, about the logo. This is not original to me, of course. Many have suggested that you revert to the much cooler-looking "BIAB guy" as opposed to the decidedly dated present logo. If someone could do that as a mockup everybody would see what we mean. (It's beyond my graphics capability.)
Respectfully,
Richard
"My primary musical instrument is the personal computer."
I don't think a video testimonial will help unless it is made by a "Tommy Emmanuel".
For my example I have selected one of the best of several not too good videos I've found. But this example shows in a simple way how to use BIAB.
Make a good video with several scenes: 1. Somebody plays a tune without a backing track. 2. That somebody shows how he or she made the backing track. 3. Somebody uses this exact backing track.
Properties: A. The "Somebody" must have a temperament that is not addicted to Valium. B. The making of a backing track must include several, but not too many, variants.
The reason I put in a QR code: Way too many people have a smart phone with the ability to do the "typing".
Peter, A couple of years ago I pointed you to the graphic design school of a Uni or college in Vancouver. The students there will work for a fee to update your overall logo and graphic design, to include the work in their portfolio. You might find one that is both a musician and graphic designer and pay them with product.
>>> Peter I would be happy to do a video testimonial how BIAB changed my musical life. I'm good with audio but very inexperienced with video. If you decide to do this, some requirements/specs/suggestions would be welcomed.
Thanks Matt, that would be much appreciated. Yes, we would provide you with some specs before you start. Here's one from Presonus, where they have Studio One Champions, which are testimonials (mainly written, but some video)
You could model your video after this one, of course we would might add the flashy intro, but the basic video is just a one-sided interview where the guy is explaining who he is, and how he uses Studio One.
FWIW-I think that Peter's original post covers everything but is too cluttered. I like the other two but they are too sparse. My thought is to use a sparse one but have drop down menus, something like what can Band-in-a-Box do, what are RealTracks & Super MIDI Tracks, customer comments, videos (linked to PGMusic video index), etc. This would have a sparse intro but with links to everything in Peter's add.
Just my thoughts.
The fitness trainer asked me, "What kind of a squat are you accustomed to doing?" I said, "Diddly."
64 bit Win 11 Pro, the latest BiaB/RB, Roland Octa-Capture audio interface, a ton of software/hardware
John Ford, yes, that is the one I had in mind. I thought that it had been used for BIAB for a time, though. If it's exclusive to that product, "never mind."
"My primary musical instrument is the personal computer."
Very few companies use any kind of "mascot" or "emblem" these days. Logos are generally all about the product name in some kind of cool font. There may be a "generic graphic" behind... but there is seldom an emblem. The Pro Tools "look" comes to mind... or Presonus Studio One...
I took a direct marketing mail order course back in the 1990s when I started selling BiaB styles.
I remember that there were a few approaches to advertising, among them
Looking 'hip' like everyone else
The contrarian approach, looking different from everyone else
The retro approach
Luxurious look
Beautiful models
Celebrity endorsements
and a few others that I'll probably think of as soon as I click "Submit".
They couldn't tell what would work best for your product, but they offered a lot of food for thought about the subject. What is your audience? What is going to get their attention? Will looking like everybody else get their attention or get it ignored? Is it a predominantly male or female audience? This can go on and on and on and there were never any answers, because there is no definitive answer.
The thing it illustrated was to think about your intended audience. What kind of people are they? What will appeal to them?
The ad with a cowboy riding a bull appeals to a much different audience than a guy in a tux getting out of a luxury car in front of a mansion. Two young women grinning and sipping drinks with umbrellas in them appeals to a different audience than two young women in gym clothes sweating while they are exercising.
I'm not about to tell Peter what will work for his company, but if I knew for sure, I'd definitely share it.
In the old mail-order days, it was simpler to see what worked. Add some different codes to different ads or in different magazines (slight variation of the addressee, or Department #___, etc.) so you can measure which ad pulls better.
I did that with the same ad in different magazines and found which magazines my little classified ad worked better with than others.
Now you have to do other things to test the ad. Different URLs? Different codes for the same special offer? And so on.
I think this thread shows our loyalty to the BiaB community and our willingness to help it grow. That says a lot about PG Music and our BiaB 'family'. And I like what it says.
I guess I am the only guy here how does not take or have the time to read magazines, too busy arranging music with BIAB for upcoming gigs. Although I include "lol" I am very serious. LOL
Some of us flatulent old-timers remember when PGM's catalogue had absolutely no blank (white) space and read like a Joe Sugerman (JS&A) ad. Tiny print, too many superlatives, etc. (nobody had more superlative adjectives than Hurter's Sporting Goods Catalogue). A very eye-tiring read.
There may have been a time when such "super-hype" was necessary but we have a very successful, proven product in BIAB. We should merely need to nudge it along the path, not whack down the bushes that tend to obscure a proven trail.
A commercial artist friend told me it's what you DON'T show/say that captures the most attention. Great advice.
Addendumb:
Bob Carver (Phase Linear Corporation) loved techno-speak. Such gems as "Sonic Holography" and "Ambience Synthesis" etc.
Greg Mackie's Copy Writer was Ron Koliha, father of "Balls to the wall!" and similar catch phrases used in Greg's literature.
Very few companies use any kind of "mascot" or "emblem" these days. Logos are generally all about the product name in some kind of cool font. There may be a "generic graphic" behind... but there is seldom an emblem. The Pro Tools "look" comes to mind... or Presonus Studio One...
Agreed, Floyd.
I spent a lot of Loonies trying to perfect a logo until Greg Mackie saw my efforts and blew me out of the water with: "Use a nice, unforgettable font, Don!"
I was importing electronic component parts (for Mackie and every major Consumer Electronics OEM in the US) at the time and Asian/Asean (Pacific Rim) businessmen put a lot of importance on your business cards, your storefront. I was working out of a spare bedroom and projected a HUGE Corporate image, totally without deception.
If imitation/copying is the sincerest form of flattery, I should be elated. I soon began seeing knock-offs of my card.
Advertising is 1% product and 99% hype, as I see it.
This is a forum of VERY creative people... How about we try some logos?
That's pretty cool Floyd! I considered suggesting a PG-sponsored contest...Design Our Logo! But they would really be better served hiring a professional designer for something so important!
XPro and Xtra Styles PAKs Special Extended Until August 31st!
XPro & Xtra Styles PAKs Special Extended Until August 31st!
The XPro Styles PAKs and Xtra Styles PAKs special offers are now available until August 31st at 11:59pm PDT!
Ready to take your Band-in-a-Box® 2025 experience to the next level? Now’s the perfect time! Expand your style library with XPro and Xtra Styles PAKs—packed with a wide variety of genres to inspire your next musical creation.
What are XPro Styles and Xtra Styles PAKs?
XPro Styles PAKs are styles that work with any version (Pro, MegaPAK, UltraPAK, UltraPAK+, or Audiophile Edition) of Band-in-a-Box® 2025 (or higher). XPro Styles PAKS 1-9 includes 900 styles!
Xtra Styles PAKs are styles that work with the UltraPAK, UltraPAK+, or Audiophile Edition of Band-in-a-Box® 2025 (or higher). With over 3,500 styles (and 35 MIDI styles) included in Xtra Styles PAKs 1-20, the possibilities are endless!
Get the XPro Styles PAKs 1 - 9 for only $29 ea (Reg. $49 ea), or get them all in the XPro Styles PAK Bundle for only $149 (reg. $299)! Listen to demos and order now! For Windows or for Mac.
Note: XPro Styles PAKs require Band-in-a-Box® 2025 or higher and are compatible with ANY package, including the Pro, MegaPAK, UltraPAK, UltraPAK+, and Audiophile Edition.
Get Xtra Styles PAKs 1 - 20 are on special for only $29 each (reg $49), or get all 19 PAKs for $199 (reg $399)! Listen to demos and order now! For Windows or for Mac.
Note: The Xtra Styles require the UltraPAK, UltraPAK+, or Audiophile Edition of Band-in-a-Box®. (Xtra Styles PAK 19 requires the 2025 or higher UltraPAK, UltraPAK+, or Audiophile Edition. They will not work with the Pro or MegaPAK version because they need the RealTracks from the UltraPAK, UltraPAK+, or Audiophile Edition.
Don’t miss this chance to supercharge your Band-in-a-Box setup—at a great price!
Mac 2025 Special Upgrade Offers Extended Until August 15th!
It's not too late to upgrade to Band-in-a-Box® 2025 for Mac® and save! We've extended our special until August 15, 2025!
We've added many major new features to Band-in-a-Box® 2025 for Mac®, including advanced AI tools like the amazing BB Stem Splitter and AI Lyrics Generator, as well as VST3 plugin support, and Equalize Temp. Plus, there’s a new one-stop MIDI Patches Picker with over 1,100 MIDI patches to choose from, all neatly categorized by GM numbers. The MultiPicker Library is enhanced with tabs for the SongPicker, MIDI Patch Picker, Chord Builder, AI Lyrics Generator, and Song Titles Browser, and the tabs are organized into logical groups. The Audiophile Edition is enhanced with FLAC files , which are 60% smaller than AIFF files while maintaining identical audio quality, and now ships on a fast 1TB SSD, and much more!
Check out all the new features in Band-in-a-Box® 2025 for Mac® here:
Purchase your Band-in-a-Box® 2025 for Mac during our special to save up to 50% off your upgrade purchase and receive a FREE BONUS PAK of amazing new Add-ons. These include the 2025 RealCombos Booster PAK, Look Ma! More MIDI 13: Country & Americana, Instrumental Studies Set 22: 2-Hand Piano Soloing - Rhythm Changes, MIDI SuperTracks Set 44: Jazz Piano, Artist Performance Set 17: Songs with Vocals 7, Playable RealTracks Set 4, RealDrums Stems Set 7: Jazz with Mike Clark, and more!
Upgrade to the 2025 49-PAK for just $49 and add 20 Bonus Unreleased RealTracks and 20 RealStyles, FLAC Files for the 20 Bonus Unreleased RealTracks, Look Ma! More MIDI 14: SynthMaster, MIDI SuperTracks Set 45: More SynthMaster, Artist Performance Set 18: Songs with Vocals 8, and RealDrums Stems Set 8: Pop, Funk & More with Jerry Roe.
Learn more about the Bonus PAKs!
We’ve expanded the Band-in-a-Box® RealTracks library with 202 incredible new RealTracks (in sets 449-467) across Jazz, Blues, Funk, World, Pop, Rock, Country, Americana, and Praise & Worship—featuring your most requested styles!
Jazz, Blues & World (Sets 449–455):
These RealTracks includes “Soul Jazz” with Neil Swainson (bass), Mike Clark (drums), Charles Treadway (organ), Miles Black (piano), and Brent Mason (guitar). Enjoy “Requested ’60s” jazz, classic acoustic blues with Colin Linden, and more of our popular 2-handed piano soloing. Plus, a RealTracks first—Tango with bandoneon, recorded in Argentina!
Rock & Pop (Sets 456–461):
This collection includes Disco, slap bass ‘70s/‘80s pop, modern and ‘80s metal with Andy Wood, and a unique “Songwriter Potpourri” featuring Chinese folk instruments, piano, banjo, and more. You’ll also find a muted electric guitar style (a RealTracks first!) and “Producer Layered Guitar” styles for slick "produced" sound.
Country, Americana & Praise (Sets 462–467):
We’ve added new RealTracks across bro country, Americana, praise & worship, vintage country, and songwriter piano. Highlights include Brent Mason (electric guitar), Eddie Bayers (drums), Doug Jernigan (pedal steel), John Jarvis (piano), Glen Duncan (banjo, mandolin & fiddle), Mike Harrison (electric bass) and more—offering everything from modern sounds to heartfelt Americana styles
And, if you are looking for more, the 2025 49-PAK (for $49) includes an additional 20 RealTracks with exciting new sounds and genre-spanning styles. Enjoy RealTracks firsts like Chinese instruments (guzheng & dizi), the bandoneon in an authentic Argentine tango trio, and the classic “tic-tac” baritone guitar for vintage country.
You’ll also get slick ’80s metal guitar from Andy Wood, modern metal with guitarist Nico Santora, bass player Nick Schendzielos, and drummer Aaron Stechauner, more praise & worship, indie-folk, modern/bro country with Brent Mason, and “Songwriter Americana” with Johnny Hiland.
Plus, enjoy user-requested styles like Soul Jazz RealDrums, fast Celtic Strathspey guitar, and Chill Hop piano & drums!
With your version 2025 for Mac Pro, MegaPAK, UltraPAK, UltraPAK+, Audiophile Edition or PlusPAK purchase, we'll include a Bonus PAK full of great new Add-ons FREE! Or upgrade to the 2025 49-PAK for only $49 to receive even more NEW Add-ons including 20 additional RealTracks!
These PAKs are loaded with additional add-ons to supercharge your Band-in-a-Box®!
This Free Bonus PAK includes:
The 2025 RealCombos Booster PAK:
-For Pro customers, this includes 33 new RealTracks and 65+ new RealStyles.
-For MegaPAK customers, this includes 29 new RealTracks and 45+ new RealStyles.
-For UltraPAK customers, this includes 20 new RealStyles.
Look Ma! More MIDI 13: Country & Americana
Instrumental Studies Set 22: 2-Hand Piano Soloing - Rhythm Changes
MIDI SuperTracks Set 44: Jazz Piano
Artist Performance Set 17: Songs with Vocals 7
Playable RealTracks Set 4
RealDrums Stems Set 7: Jazz with Mike Clark
SynthMaster Sounds and Styles (with audio demos)
128 GM MIDI Patch Audio Demos.
Looking for more great add-ons, then upgrade to the 2025 49-PAK for just $49 and you'll get:
20 Bonus Unreleased RealTracks and RealDrums with 20 RealStyles,
FLAC Files (lossless audio files) for the 20 Bonus Unreleased RealTracks and RealDrums
Look Ma! More MIDI 14: SynthMaster,
Instrumental Studies Set 23: More '80s Hard Rock Soloing,
MIDI SuperTracks Set 45: More SynthMaster
Artist Performance Set 18: Songs with Vocals 8
RealDrums Stems Set 8: Pop, Funk & More with Jerry Roe
New! Xtra Styles PAK 20 for Band-in-a-Box 2025 and Higher for Mac!
Xtra Styles PAK 20 for Mac & Windows Band-in-a-Box version 2025 (and higher) is here with 200 brand new RealStyles!
We're excited to bring you our latest and greatest in the all new Xtra Styles PAK 20 for Band-in-a-Box! This fresh installment is packed with 200 all-new styles spanning the rock & pop, jazz, and country genres you've come to expect, as well as the exciting inclusion of electronic styles!
In this PAK you’ll discover: Minimalist Modern Funk, New Wave Synth Pop, Hard Bop Latin Groove, Gospel Country Shuffle, Cinematic Synthwave, '60s Motown, Funky Lo-Fi Bossa, Heavy 1980s Metal, Soft Muted 12-8 Folk, J-Pop Jazz Fusion, and many more!
All the Xtra Styles PAKs 1 - 20 are on special for only $29 each (reg $49), or get all 209 PAKs for $199 (reg $399)! Order now!
Note: The Xtra Styles require the UltraPAK, UltraPAK+, or Audiophile Edition of Band-in-a-Box®. (Xtra Styles PAK 20 requires the 2025 or higher UltraPAK, UltraPAK+, or Audiophile Edition. They will not work with the Pro or MegaPAK version because they need the RealTracks from the UltraPAK, UltraPAK+, or Audiophile Edition.
New! XPro Styles PAK 9 for Band-in-a-Box 2025 and higher for Mac!
We've just released XPro Styles PAK 9 for Mac & Windows Band-in-a-Box version 2025 (and higher) with 100 brand new RealStyles, plus 29 RealTracks/RealDrums!
We've been hard at it to bring you the latest and greatest in this 9th installment of our popular XPro Styles PAK series! Included are 75 styles spanning the rock & pop, jazz, and country genres (25 styles each) that fans have come to expect, as well as 25 styles in this volume's wildcard genre: funk & R&B!
If you're itching to get a sneak peek at what's included in XPro Styles PAK 9, here is a small helping of what you can look forward to: Funky R&B Horns, Upbeat Celtic Rock, Jazz Fusion Salsa, Gentle Indie Folk, Cool '60s Soul, Funky '70s R&B, Smooth Jazz Hip Hop, Acoustic Rockabilly Swing, Funky Reggae Dub, Dreamy Retro Latin Jazz, Retro Soul-Rock Fusion, and much more!
Special Pricing! Until July 31, 2024, all the XPro Styles PAKs 1 - 9 are on sale for only $29 ea (Reg. $49 ea), or get them all in the XPro Styles PAK Bundle for only $149 (reg. $299)! Order now!
XPro Styles PAKs require Band-in-a-Box® 2025 or higher and are compatible with ANY package, including the Pro, MegaPAK, UltraPAK, UltraPAK+, and Audiophile Edition.
New! Xtra Styles PAK 20 for Band-in-a-Box 2025 and Higher for Windows!
Xtra Styles PAK 20 for Windows & Mac Band-in-a-Box version 2025 (and higher) is here with 200 brand new RealStyles!
We're excited to bring you our latest and greatest in the all new Xtra Styles PAK 20 for Band-in-a-Box! This fresh installment is packed with 200 all-new styles spanning the rock & pop, jazz, and country genres you've come to expect, as well as the exciting inclusion of electronic styles!
In this PAK you’ll discover: Minimalist Modern Funk, New Wave Synth Pop, Hard Bop Latin Groove, Gospel Country Shuffle, Cinematic Synthwave, '60s Motown, Funky Lo-Fi Bossa, Heavy 1980s Metal, Soft Muted 12-8 Folk, J-Pop Jazz Fusion, and many more!
All the Xtra Styles PAKs 1 - 20 are on special for only $29 each (reg $49), or get all 209 PAKs for $199 (reg $399)! Order now!
Note: The Xtra Styles require the UltraPAK, UltraPAK+, or Audiophile Edition of Band-in-a-Box®. (Xtra Styles PAK 20 requires the 2025 or higher UltraPAK, UltraPAK+, or Audiophile Edition. They will not work with the Pro or MegaPAK version because they need the RealTracks from the UltraPAK, UltraPAK+, or Audiophile Edition.
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