Originally Posted By: floyd jane
Very few companies use any kind of "mascot" or "emblem" these days.
Logos are generally all about the product name in some kind of cool font. There may be a "generic graphic" behind... but there is seldom an emblem. The Pro Tools "look" comes to mind... or Presonus Studio One...

Agreed, Floyd.

I spent a lot of Loonies trying to perfect a logo until Greg Mackie saw my efforts and blew me out of the water with: "Use a nice, unforgettable font, Don!"

I was importing electronic component parts (for Mackie and every major Consumer Electronics OEM in the US) at the time and Asian/Asean (Pacific Rim) businessmen put a lot of importance on your business cards, your storefront. I was working out of a spare bedroom and projected a HUGE Corporate image, totally without deception.

If imitation/copying is the sincerest form of flattery, I should be elated. I soon began seeing knock-offs of my card.

Advertising is 1% product and 99% hype, as I see it.

Donny

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