Peter, about the logo. This is not original to me, of course. Many have suggested that you revert to the much cooler-looking "BIAB guy" as opposed to the decidedly dated present logo. If someone could do that as a mockup everybody would see what we mean. (It's beyond my graphics capability.)
Respectfully,
Richard
"My primary musical instrument is the personal computer."
I don't think a video testimonial will help unless it is made by a "Tommy Emmanuel".
For my example I have selected one of the best of several not too good videos I've found. But this example shows in a simple way how to use BIAB.
Make a good video with several scenes: 1. Somebody plays a tune without a backing track. 2. That somebody shows how he or she made the backing track. 3. Somebody uses this exact backing track.
Properties: A. The "Somebody" must have a temperament that is not addicted to Valium. B. The making of a backing track must include several, but not too many, variants.
The reason I put in a QR code: Way too many people have a smart phone with the ability to do the "typing".
Peter, A couple of years ago I pointed you to the graphic design school of a Uni or college in Vancouver. The students there will work for a fee to update your overall logo and graphic design, to include the work in their portfolio. You might find one that is both a musician and graphic designer and pay them with product.
>>> Peter I would be happy to do a video testimonial how BIAB changed my musical life. I'm good with audio but very inexperienced with video. If you decide to do this, some requirements/specs/suggestions would be welcomed.
Thanks Matt, that would be much appreciated. Yes, we would provide you with some specs before you start. Here's one from Presonus, where they have Studio One Champions, which are testimonials (mainly written, but some video)
You could model your video after this one, of course we would might add the flashy intro, but the basic video is just a one-sided interview where the guy is explaining who he is, and how he uses Studio One.
FWIW-I think that Peter's original post covers everything but is too cluttered. I like the other two but they are too sparse. My thought is to use a sparse one but have drop down menus, something like what can Band-in-a-Box do, what are RealTracks & Super MIDI Tracks, customer comments, videos (linked to PGMusic video index), etc. This would have a sparse intro but with links to everything in Peter's add.
Just my thoughts.
OK, a random thought; Why does toilet paper need a commercial? Who's not buying it?
64 bit Win 10 Pro, the latest BiaB/RB, Roland Octa-Capture audio interface, a ton of software/hardware
John Ford, yes, that is the one I had in mind. I thought that it had been used for BIAB for a time, though. If it's exclusive to that product, "never mind."
"My primary musical instrument is the personal computer."
Very few companies use any kind of "mascot" or "emblem" these days. Logos are generally all about the product name in some kind of cool font. There may be a "generic graphic" behind... but there is seldom an emblem. The Pro Tools "look" comes to mind... or Presonus Studio One...
I took a direct marketing mail order course back in the 1990s when I started selling BiaB styles.
I remember that there were a few approaches to advertising, among them
Looking 'hip' like everyone else
The contrarian approach, looking different from everyone else
The retro approach
Luxurious look
Beautiful models
Celebrity endorsements
and a few others that I'll probably think of as soon as I click "Submit".
They couldn't tell what would work best for your product, but they offered a lot of food for thought about the subject. What is your audience? What is going to get their attention? Will looking like everybody else get their attention or get it ignored? Is it a predominantly male or female audience? This can go on and on and on and there were never any answers, because there is no definitive answer.
The thing it illustrated was to think about your intended audience. What kind of people are they? What will appeal to them?
The ad with a cowboy riding a bull appeals to a much different audience than a guy in a tux getting out of a luxury car in front of a mansion. Two young women grinning and sipping drinks with umbrellas in them appeals to a different audience than two young women in gym clothes sweating while they are exercising.
I'm not about to tell Peter what will work for his company, but if I knew for sure, I'd definitely share it.
In the old mail-order days, it was simpler to see what worked. Add some different codes to different ads or in different magazines (slight variation of the addressee, or Department #___, etc.) so you can measure which ad pulls better.
I did that with the same ad in different magazines and found which magazines my little classified ad worked better with than others.
Now you have to do other things to test the ad. Different URLs? Different codes for the same special offer? And so on.
I think this thread shows our loyalty to the BiaB community and our willingness to help it grow. That says a lot about PG Music and our BiaB 'family'. And I like what it says.
I guess I am the only guy here how does not take or have the time to read magazines, too busy arranging music with BIAB for upcoming gigs. Although I include "lol" I am very serious. LOL
Some of us flatulent old-timers remember when PGM's catalogue had absolutely no blank (white) space and read like a Joe Sugerman (JS&A) ad. Tiny print, too many superlatives, etc. (nobody had more superlative adjectives than Hurter's Sporting Goods Catalogue). A very eye-tiring read.
There may have been a time when such "super-hype" was necessary but we have a very successful, proven product in BIAB. We should merely need to nudge it along the path, not whack down the bushes that tend to obscure a proven trail.
A commercial artist friend told me it's what you DON'T show/say that captures the most attention. Great advice.
Addendumb:
Bob Carver (Phase Linear Corporation) loved techno-speak. Such gems as "Sonic Holography" and "Ambience Synthesis" etc.
Greg Mackie's Copy Writer was Ron Koliha, father of "Balls to the wall!" and similar catch phrases used in Greg's literature.
Very few companies use any kind of "mascot" or "emblem" these days. Logos are generally all about the product name in some kind of cool font. There may be a "generic graphic" behind... but there is seldom an emblem. The Pro Tools "look" comes to mind... or Presonus Studio One...
Agreed, Floyd.
I spent a lot of Loonies trying to perfect a logo until Greg Mackie saw my efforts and blew me out of the water with: "Use a nice, unforgettable font, Don!"
I was importing electronic component parts (for Mackie and every major Consumer Electronics OEM in the US) at the time and Asian/Asean (Pacific Rim) businessmen put a lot of importance on your business cards, your storefront. I was working out of a spare bedroom and projected a HUGE Corporate image, totally without deception.
If imitation/copying is the sincerest form of flattery, I should be elated. I soon began seeing knock-offs of my card.
Advertising is 1% product and 99% hype, as I see it.
This is a forum of VERY creative people... How about we try some logos?
That's pretty cool Floyd! I considered suggesting a PG-sponsored contest...Design Our Logo! But they would really be better served hiring a professional designer for something so important!
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