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Originally Posted By: Danny C.
Wow you could have gotten the same message across without the last two pretty sarcastic digs at Mr. Gannon, or is it just me seeing it this way?

Later,


No, Danny, it isn't just you. I see it the same way as you.

Jeaux

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Funny but true story. I commissioned myal2 company to do a logo for a new business called Recovery Pathways (mental health). When I got the designs back the said 'recovery partways'. We fell about laughing, but it was hard getting a refund
.


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Like your stuff Don, do we need the address? Perhaps a picture of a session musician. Who was that drummer in the muppets? I am sure with your sense of humour you could find Something?


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We probably don't need the complete steet zip place address. I also would include a QR code for easy smartphone access without typing. Email, website, phone are sufficient in a not too prominent way. It just needs to be there for smartphoneless people.


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1.: Band-in-a-Box versus 2.: Band in a Box

I like the first one, because it is a unit. The second one is harder to trademark since it is only a phrase that could be used in normal language. The first one is clear in that sense. But the logo of Band-in-a-Box is without hyphenation:

http://www.pgmusic.com/gfx/bb_logo_homepage.png


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Please remember that these are still "conceptual graphics" or "idea-starters".

I even violated my own "no space rule" in the address frame.

Also, I love symmetry so the waveform, being heavy on the port side, begs to be replaced. All text needs to be centered.

The text in the address frame can be opened up then reduced to a smaller type size. Perhaps the smallest legible size. That would allow concatenation of vital information on fewer lines.

I sort of like the hawk in the earlier graphic, not as a mascot, but as a source of adjectives: soar; higher; flight; air; sight; excellence; strength; etc. The hawk can easily be reduced in size.

Remember, this is only conceptual.

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Like your work Don, please carry on smile

Maybe "less is more" Maybe four words is too much?....?.../????

just taking a perspective...

Z


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No worries, mate.


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GHinCH, you'd be amazed at what can be trademarked in the US. I see television ads by drug companies, investment firms, and other businesses who have laid claim to rather common phrases. Let me assure you, it would work here. wink


"My primary musical instrument is the personal computer."
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Of course, I completely forgot that PGM is a Canadian enterprise . . . blush


"My primary musical instrument is the personal computer."
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My Humble Opinion;
It needs more 'hard sell' at this point in its maturation. No need to be shy.
Possible lines (off the top of my head):

You're missing the boat!
Work with Real Musicians
You'll hear the difference

Hear your song with RealArtists performing on your tracks (with a link to partial list and 'read more')

The best kept secret of recording & production studios.

Wanna jam with Jeff Lorber, Neil Swainson, Ron Carter, Brent Mason, Miles Black and other studio musicians? Check out BiaB/RB ..

Link to site (of course)

30 Day Money Back Guarantee

There are so many aspects that could draw in sales.

Also more more current graphic enticement in the ads .. need to catch the eye to begin with. We are all bombarded by ads daily.

Just my thoughts on this tonight..


I do not work here, but the benefits are still awesome
Make your sound your own!
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Excellent points all, rharv.

Perhaps my efforts would be better described as "splash screens", I honestly don't know how they would fit in the overall scheme of things.

(Exiting stage left).

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I'm just glad to see these suggestions carry on without skewering, other than the OP. I tried to raise these points a few years ago and was pretty much run off the forum for making very similar comments. No harm in rharv's suggested name dropping. That is absolutely a distinctive feature unmatched by any other product on the market.

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What is the most important thing about BIAB?

- 30-day guarantee? Nope. I don't care about a guarantee on something I ain't gonna buy! This is important but ya gotta hook me first. Maybe this is included in the ad but it ain't the most prominent part.

- A list of the RealTracks musicians? Nope. I am an amateur songwriter (perfect target audience for BIAB) and I have never heard of any of them! Most potential customers have not either.

- A bunch of happy customer quotes? nope. Every product can come up with (or make up) fans raving! These are secondary or tertiary.

- A photo of an eagle? Nope. Great looking bird but it has nothing to do with the product and too vague to be a good metaphor.

This is an extremely important initial step in this process and it will be affected by properly defining the target audience too! My suggestion is to work really hard to come up with the absolute coolest features of BIAB and then fashion a "hook" using those. rharv is doing some of that in his post.

For me (and I would guess a lot of potential customers) these are,

BIAB is software that enables fast and easy creation of professional quality musical accompaniment using the chord progressions you enter on the screen! It includes real instruments such as guitars, drums, bass, banjo, fiddle, sax, piano and lots more, all played by professional musicians and sampled for your convenience! You have full control over chords, key, tempo, style/genre and lots more! Add your own instruments or create your tracks entirely within the software. BIAB gives you a comprehensive professional backing band for performing or recording with!

Then, take the optimized/summarized message and do a very attractive, modern ad that gets people to look at it and bother to read the text instead of dismissing it as something old and cheesy! Don't mention MIDI anywhere in the ad! Perhaps do not even use the logo or screenshots because they are just not up-to-date or sophisticated enough to look good in a high-end ad.

Just my opinions...YMMV! laugh

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And add for good measure
"BEWARE, THIS SOFTWARE IS ADDICTIVE!"
grin


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While we're at it:

There are many good suggestions here and most of them probably work with quite a few people. Those who are not interested by one approach will get hooked by another. The professionals, once they have a few ideas, usually call their lady friend AIDA. AIDA stands for

1) Attention
2) Interest
3) Desire
4) Action

I have no problem with the current logo per se. Maybe it could be a bit freshened up. But I generally would leave it as it is in a general way. Many have seen it in advertisements and at music fairs. So it something familiar for many. Unless one has the brilliant idea for a catchy logo that works equally good in color and in black and white -- leave it alone. The logo doesn't sell, it is a mere object to recognize something. Or do you get interested to buy a Chevy when you see the sheared cross of the Chevrolet logo?

We have to attract attention. That leads us to define our target groups and their needs
  • Songwriters -- prototype new songs in different genres
  • Music school attendees -- practise musical sequences to master the instrument
  • Instrumentalists -- practise and learn band material
  • Singers -- more or less the same as instrumentalists
  • others?

When we have their attention we need them to get interested.
  • This is cool
  • Can I use it
  • it seems like a time saver
  • Easy access links to less than a minute videos
  • others?

Then they need to grow the desire to have the product.
  • This is cool
  • I need it
  • That's a time saver
  • My birthday, Easter, Christmas is near
  • I finally will sound great with this backing band.
  • others?

And finally the action: Call, if the line's busy: Call later, but do call.
  • Easy contact address, better than sales@at is bill@, george@, or sue@.
  • Print media: QR code to video. video needs clickable email or chat contact, even a clickable phone number
  • Electonic media: clickable links to video, email or chat contact, phone number
  • others?

So: I would generate an advertising envelope that can be filled with the appropriate content for the respective target group.


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Originally Posted By: JohnJohnJohn

BIAB is software that enables fast and easy creation of professional quality musical accompaniment using the chord progressions you enter on the screen! It includes real instruments such as guitars, drums, bass, banjo, fiddle, sax, piano and lots more, all played by professional musicians and sampled for your convenience! You have full control over chords, key, tempo, style/genre and lots more! Add your own instruments or create your tracks entirely within the software. BIAB gives you a comprehensive professional backing band for performing or recording with!

...... Don't mention MIDI anywhere in the ad!

Just my opinions...YMMV! laugh


I agree with everything except the don't mention MIDI part. The rest of the music world is heavy into MIDI and in fact the only site on which some don't believe this is this site. IMHO add MIDI to the above and you have the perfect ad!


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It's called the Heineken Maneuver.

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Just a personal humorous (to me anyway) observation here but to me the irony in this conversation overwhelms the subject matter. Example, everyone of us who are trying to show Peter a "better way" i.e., new and improved attractive ad with better copy to sell his products have:

#1. Already bought them
#2. Love them
#3. On a daily basis recommend them to others

PS: Tongue planted firmly in cheek.

Later,

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So I guess the ads worked - point well taken.


Bob "Notes" Norton smile Norton Music
https://www.nortonmusic.com

100% MIDI Super-Styles recorded by live, pro, studio musicians for a live groove
& Fake Disks for MIDI and/or RealTracks
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Originally Posted By: Danny C.
Just a personal humorous (to me anyway) observation here but to me the irony in this conversation overwhelms the subject matter. Example, everyone of us who are trying to show Peter a "better way" i.e., new and improved attractive ad with better copy to sell his products have:

#1. Already bought them
#2. Love them
#3. On a daily basis recommend them to others

PS: Tongue planted firmly in cheek.

Later,



So, I can already play Twinkle Twinkle Little Star and Little Brown Jug on my shiny new saxophone...The Music Lessons Worked! No need to take any more!!!

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