Just a personal humorous (to me anyway) observation here but to me the irony in this conversation overwhelms the subject matter. Example, everyone of us who are trying to show Peter a "better way" i.e., new and improved attractive ad with better copy to sell his products have:

#1. Already bought them
#2. Love them
#3. On a daily basis recommend them to others

PS: Tongue planted firmly in cheek.

Later,