I've always split this kind of music into 2 categories...

Jingles are written by a songwriter for a specific use.....say Bob's Chevrolet dealership.... "Come buy a car, and you'll go far, at Bob's Chev-ro-let" short and uhhhh well, the operative term is "sweet".... catchy melody, and "goofy" lyrics

Then there's cues.... music that sets a mood, feeling, emotion behind the scene or voice-over. Generally a 50/50 mix of instrumental vs universal lyric songs. I have written, and write as well as prefer the instrumental cues..... anything from 5 sec to 30 sec generally.

The book "Shortcuts to Writing for Film & TV" by Robin Frederick.... offered by TAXI, is quite good and keeps things concise and limited to a page or two on each topic or subtopic. Very good book and I recommend it to anyone wanting to get involved in this side of the music biz.

Last edited by Guitarhacker; 05/13/15 01:42 AM.
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