for the sake of adding a connection to the topic of MUSIC making: pay attention to the music playing in both of these ads. Especially now in the age of internet video ads, There's a market for short exciting blurbs that can hold an audience's attention and ramp up their interest as the product is being demonstrated.

Here's another completely different product with an exciting background song:
https://www.youtube.com/watch?v=MWTcd4Vp8ec