Originally Posted By: Pat Marr
I've really been noticing the background music in ads since this thread started. Anyone who spends just one day of watching videos on YouTube is going to be inundated with ads, most of which contain music (for which somebody got paid)



That is not what I call jingle music. That's musical cues. short & buttoned. used in commercials as well as lots of TV shows.

Jingles, as I understand them, are written specifically for one particular product or purpose.... radio station shows use them alot as do some advertisers. The Bob & Billy morning show..etc...


Both are music for commercial purposes but in different directions. Jingles used to be very popular in advertising in decades past. Almost everyone advertising on TV and radio in years past used them. Cues are cheaper so the move has been away from the specifically written custom jingle to a cue that doesn't cost nearly as much.

Last edited by Guitarhacker; 05/15/15 02:29 AM.
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Add nothing that adds nothing to the music.
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