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Jingles, as I understand them, are written specifically for one particular product or purpose.... radio station shows use them alot as do some advertisers. The Bob & Billy morning show..etc...


There are various terms to describe sometimes the same thing.

Jingle can be the singing of the call letters for a station. There are actually sites dedicated specifically to this...no product, company or service except the station call letters.

Another form of jingle is written specifically for a product, promo, or business.
Think of...

"Five dollar foot long" or "Nationwide is on your side"

Theme songs are what they use for various shows. They are typically custom to the show they are for...but not always. Some shows actually use drop music! Yikes.
Examples would be...
The music for the "Dallas", "The Facts of life", theme for "Friends"

Cues are sort of a strange beast. They can be music in the background of an ad, or anything where a specific event is linked to that music. Think of something like "Love is Strange" in Dirty Dancing. The problem is, it's not necessarily custom written, so may be used in media.

Drop Music, is the generic used the background of an ad. These are the music libraries the stations get for this purpose...to have SOMETHING behind the ad. Again, they are not custom, so you may end up with multiple ads having the same music, sometimes within the same market.

Custom Music beds-just that. Custom, background music for any purpose. TV, Video, Radio...you name it. The advantage of a custom music bed is that, at the very least, it gives you a unique and identifiable sound.

Last edited by HearToLearn; 05/15/15 05:50 AM.
Chad (Hope that makes it easier)

TEMPO TANTRUM: What a lead singer has when they can't stay in time.