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One thing of note here is that on rare occasions a jingle has not been created by a professional, the story goes that a certain food manufacturer put out a competition which resulted in some housewife somewhere writing "A million housewives every day, pick up a tin of beans and say---" Though I doubt the same housewife also wrote the music that backed it.


True, that tends to be more of a gimmick though.

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That now brings me to another point that some jingles aren't musical and are just a catch phrase really, I think everyone will know where "It does exactly what it says on the tin" came from.


Those actually are not jingles by definition. What you are referring to, if I understand you correctly, is a slogan.

Jingles have music and sing something (in theory) catchy.

I think this is a big reason why more people aren't in the industry. There seems to be many misconceptions. It's never a good feeling sitting in front of a client and feeling like you aren't sure of what you are saying...or have someone correct you...which they will.

They want to buy from someone they feel is an expert. If someone corrects you, you lose that trust. If that mistake isn't made in the first place, no worries.

I have even had people from some rather large agencies/stations treat what I do as "those little jingle things." It's fun to light them up with examples and blow everyone's mind. Not in a negative confrontational way. In a listen, "let's deal with some reality here" kind of way. Respect is earned REALLY fast from them AND more importantly, the client!

All simple little fixes to be sure smile



Last edited by HearToLearn; 05/16/15 03:31 PM.
Chad (Hope that makes it easier)

TEMPO TANTRUM: What a lead singer has when they can't stay in time.