I don't usually listen to country music, but when I do its hard to escape the thought that the genre is trying to reinvent itself with a younger demographic. Songs like this are clearly targeted at the same group that might just as willingly listen to teen pop on another station.

As Nashville's traditional demographic dies off and the young 'uns take over the mainstream market segment for virtually everything, Nashville has a vested interest in remaining relevant.

So, in answer to your question: I think it isn't about luring the young people to country music, its about Nashville adapting to where the young people are already. And that's why it's not country but it's playing on a country station.

https://www.dropbox.com/sh/ey71h8ep047758h/AAC12jNM0Hz9Q8zsh5iDeqNHa?dl=0