With regard to the popularity of Macs I find it curious that every single studio I have ever walked into and every single studio video I have ever watched (eg Waves engineers) have used Mac computers to drive their DAWs. Macs are ubiquitous in the audio industry. As a Mac native myself I find the PC legacy and orientation of BIAB somewhat of an obstacle. I mean I'm used to the system now and I'm a huge fan but Macs have a certain 'way' that is not replicated in BIAB despite recent improvements. I have long wondered if that is partly the reason BIAB hasn't made the inroads into the audio industry that it really should have.