I love it too.

Some snotty people rag on it, but it is wonderful.

In side by side tests I cannot tell much of a difference between masters I have spent an entire day on using God knows how many channel strips, and the ones I do with one click using Lurssen.

It really works when you are trying to get that radio sound. Also there is a button you can set where it forces the mix to an iTunes spec that is compliant with "mastered for iTunes" if you are doing commercial work. Very handy. When the robots are reading your stuff, it comes up clean.

The only thing I don't use it on is folk, very light singer-songwriter and classical.

But for pop, EDM, rock, radio stuff, it is the bomb.