Originally Posted By: Mike Head

I and many of my friends ...thought it was just another collection of midi voices and some sort of player and editor for midi files.
The very name Band In A Box and the cartoon character musician logo reinforced this.
So for many years I ignored it while I was wooed with the likes of Cubase and Cakewalk and so on.

A very valid point Mike, and as Matt has mentioned, the product name has very often been the subject of discussion.

There is a very interesting discussion about the name in this thread.

The author has made a number of extremely valid and very positive points and speaks with some authority on the subject matter. It is detailed but definitely worth reviewing. There are other valuable discussions before and after this thread, also worth reviewing.

It is my personal belief that they product could be more widely recognized in the industry if it were given a more positive and suitable product title. It does have a 'computer game' sound about it. That name might have worked reasonably well 20 years ago, but doesn't offer appeal to the tech-savvy musicians of today.

However, the developers haven't identified with this and I personally feel this has impacted on their market saturation.

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