And they don't know YOU. They know that a computer from your WAN IP visited the web looking for a hockey stick for your kid, and every time your IP comes online your cookie says "This is the guy who looked for a hockey stick" and you get sports related ads. Or coffee. Or cars. Or music gear. Nobody knows YOU specifically. IF that truly bothers you, never go online again, because it's here to stay. Everybody who gets zinged and has data stolen had it happen because they allowed something from outside to come into their computer. Whether they knew it or not, something entered the computer.

Remember that no matter what you do, what is visible online is your WAN IP, the one that connects from your ISP out. Nobody here is evil and does anything to draw attention that would lead to the FBI knocking on their door.

Well, maybe RHARV, since it's always his fault....